Nigerian super singer Simi is back with the visuals for her ‘Love Don’t Care‘ ballad and yes, it’s a must watch. If you’re a Simi fan, which I’m sure a lot of us are, then you’ll love this one also. You can peep the audio here. Directed by Clarence Peters, the video is a one-take narrative that tells a simple story of love being torn apart by ethnic and social constructs. The video is subtly embellished with iconic images of Nigeria’s history, ironically reminding us that in our diversity lies our unity. “‘Love don’t care’ is an emotional piece that will stir up feelings you never thought existed”, the X3M Music artiste says.
